in Nice

Verdun, Alphonse Karr, Paradis… Luxury and elegance!

This area is nicknamed the Carré d’Or (the Golden Square). It exudes elegance and wealth, and is ideal for lovers of haute couture, big name fashion houses and jewellery.

We call it the Carré d’Or (the Golden Square). Located west of Place Massena, between Avenue de Verdun and Boulevard Victor Hugo, this district also encompasses the pedestrianized area and Rue Paradis, Longchamp and Alphonse Karr as well as Avenue de Suède. It’s the place to come for retail elegance and luxury.

Louis Vuitton, Hermès, Max Mara, Sonia Rykiel, Ventilo, Repetto, Longchamp, Cartier, Armani, Kenzo, along with many other Haute Couture labels have pride of place on Rue Paradis and Rue de Verdun.

Cross Place Magenta, with its pretty café terraces and lush green trees and explore charming little shops with painstakingly arranged window displays of ready-to-wear clothing. This quintessentially French vibe makes this district into a byword for quality and elegance.

Rue Paradis

Rue de la Liberté à Nice

Rue de la Liberté

Avenue de Suède